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How do I become more Environmentally Green?

There is a strong movement towards everyone becoming “environmentally correct”.  Known as the green movement, many also believe that it is some scientifically advanced daunting task to be helpful and more aware about the environment.  The fact is the smallest thing when completed by a lot of people; add up to having a huge positive impact on our surroundings.  In this article I want to give you some ideas on what you and your family can do today to become greener.  You’ll see that you will also save some money along the way.

 

In my area, in fact in my entire state, it is unheard of to not recycle.  We recycle everything from cans, to bottle, to plastics to tires.  It was a movement that started back in the 80s and continues to this day.  In fact it has become second nature and no different than putting out your regular trash for pick up.  Millions of tons of garbage are recycled yearly which reduces the need for landfill space as well as the production of new materials, which by the way saves companies a lot of money.  However, I was shocked to hear that some areas of the country do not recycle.  If you area does not recycle the start one yourself.  Who says you have to wait for the government to start something.  You can collect cans, bottles, glass, tires, newspapers, and so much more.  Chances are there is a company or companies within driving distance to your home that would gladly take those items off your hands.  You can actually turn it into a small weekend business even.

 

Another way to go green is through the user of electric in your home.  Believe it or not many appliances still draw power even if they are not on.  So you can start by either unplugging an appliance that is not in use or plugging it into an outlet strip that has an on/off switch.  Many homes now have outlets hooked up directly to light switches on the wall.  Cutting off power to these appliances will reduce what you use and in turn save you some money.

 

A quick and affordable way to go green is to replace all of those old light bulbs with the new energy efficient bulbs.  They last longer and use less energy than a traditional light bulb and since they are more popular than every the price has come down to the point where it makes no sense not to buy them.  You can save literally hundreds of dollars per year and go green at the same time.

 

If it is in your budget do not be afraid to upgrade those old appliances such as dishwashers, washers, dryers and refrigerators.  The ones being sold today that have the energy star rating will save not only on electrical costs but if they use water, do a great job of regulating the amount of water that is used.  People forget that we also need to conserve water as well.  This is one way of doing that.  You can also make sure you do not leave the water running while shaving or brushing your teeth.  You can showers instead of baths, use a tankless water heater as opposed to a traditional one and so on.  If you are feeling very energetic you can build yourself a rain barrel and practice in the art of rain harvesting.  I won’t go into too much detail, but rain harvesting is a way to collect rain water and reuse it a later time (like when you go through dry spells in the summer).

 

All of the ways I mentioned above are the very basics of what you can do to go green and many if not all of them will help you save money. 

About the Author:
Mr. Tucker is a regular contributor on Bukisa, an online community for writers that pays them for their articles.  You can also follow Bruce on Twitter.

 

Do not forget you can use this article on your own website or blog by simply copying and pasting the code from the “Syndicate this Article” section located on the right.

 

Content Source: How do I become more Environmentally Green? - Bukisa.com

"For changes to be of any true value, they`ve got to be lasting and consistent." By: Anthony Robbins: Authority on leadership psychology
For many of you out there, running a business can be a daunting task. For you small business owners, you are not only the president and CEO but you are also, the accountant, the marketing guru, human resources and everything else under the sun. So anytime a new suggestion on how to increase revenue comes along you grab hold of it like a life raft from a sinking ship.
I was searching online the other day for toys for my son to take to the beach. I am not much of a beach person myself as the thought of baking myself to a rosy red hue is not really appealing. My son enjoys the beach and being able to play in the sand, build castles and so on, so I go.
While doing my online searches for his toys, I found a really neat plastic beach buggy. I thought it was perfect for him and for the beach so I started the process by which to finalize the purchase.
Each screen went by asking for the information necessary to complete the transaction until I landed on a screen that offered another product at a huge discount so as long as I bought it during this purchase. I thought that was a great idea.
Here the customer is already making a purchase and the company is offering something at a big discount. What they are actually doing is increasing the revenue of each order or at least trying to. For the customer you save on the product itself as well as shipping charges. So this is a win-win situation for everybody.
If you run an online business where you ship products or offer services you too can offer a similar discount. For example if you sell woodworking tools and the customer buys some drill bits offer the drill bit sharpener at a reduced rate, free shipping and so on. Just make sure the discount that you give does not put you into a negative value. Otherwise what would be the point of the offer if you are just losing money? You are in business to prosper, not perish.
If you are a service oriented business you can tack on additional services for lower costs. For example if you are a drywall installer, you can offer to paint one coat of primer for a larger discount than if the person hired a painter. Sure the owner could paint it themselves, but the discount you are giving them is so good it is hard to pass it up. This will not only get you a little extra revenue, but because you made the customer so happy, they will invariably recommend you to their friends.
Whatever your business is you need to offer these extra discounted upsells to each and every customer that walks through your doors or makes a purchase from you online.

About the Author:
Mr. Tucker is the Associate Director of http://www.Indocquent.com, an online resource and social network, where you can advertise your business, products or services without pay-per-click prices or auction fees.

Download Indocquent`s free social bookmark utility for your website or blog by Clicking here
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No doubt you already belong to one of the social network sites the likes such as Myspace, Yuwie, Facebook, Direct Matches, or one of the dozen others that have sprung up like mushrooms. You will probably have received some sort of e-mail from a buddy or someone telling you to join one right away because it is the next big thing in marketing. Some savvy webmasters are also jumping on the bandwagon and starting new social networks and it can be rather disconcerting to be told to join a new one almost every day by some well meaning friend because they promise you it is going to be the next best thing. The every same people tell you that as a marketing tactic social networking is going to be huge and you believe them.

Social network and blogging overload is coming.

You will discover that almost all these social network sites have a blog that you can keep up as well. The majority of people only have enough time to efficiently manage two or maybe three social networking sites. This is even truer if they all have blogs that should be kept updated to some sort of regularity. From a marketing point of view, if you have any experience in internet marketing then you will know that the only real advantage a blog has as a marketing tool is when you keep it updated with fresh content all the time. If you are trying to manage 4 or 5 of these blogs or social network sites it is going to become more of a chore than a pleasure which is what these social network sites were originally all about.

The fine line between being a social networking site and a marketing tool.

Already the well known social network sites are starting to restrict the amount of promotion and linking you can do on your blog or website. This is sensible otherwise a social network site will become no more than a classified advertising site and which was not the original plan. The most effective way of marketing your business is certainly through networking on social network sites but if you have joined one to tell your life story or for fun to share your thoughts with the World Wide Web, then you may want to be choosy to find one that is right for you. Otherwise your opinions will be lost amongst a bunch of adverts.

Social network blogs

As previously mentioned the majority of social network sites have blogs where you can add occasional but more preferable regular posts. These blogs may be monetized in such a way that 50% of the takings go to the webmaster/owner. I have noticed that this type of social network site is one of the better ones for personal pages because you will see that terms and conditions allow minimal promotion of websites. One such example is hub-pages and Squidoo. For people that prefer getting their business into the market place then blogs like Blogger from Google is perhaps a better choice; and social networks like Adlander Pro and Direct Matches which have become extremely commercialized are also more sensible options.

Advertising your business with social networks.

You can definitely get good exposure from social network sites and there are even paid options of increasing this advertising exposure. Problem is that many other members may be looking at doing the same and once again your marketing may not be as efficient as you would have liked for the investment. At the end of the day it would be better to leave advertising and marketing to the classifieds sites and search engines rather than what is happening with social network sites that are not really as social as what they are labeled. When you want to read something interesting and social no doubt you are going to hate having a ton of ads in your face. Rather look for top advertising packages on the internet or make use of PPC sites like Google and yahoo which are the two main ones

***Sensible Advertising ROI Richard has been researching the internet for quality work from home programs and business Opportunities to keep people informed and able to avoid scams since early 2003. You can use this honest advice and choose your home based business with confidence. **** More Tips To Make Money Online

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The role of the telephone has changed over recent years but today it remains a vital instrument in any successful modern business. Whilst there may be alternative methods of communication available none has the reliability nor guaranteed response that the telephone provides. How would you choose to contact the emergency services for instance?

The telephone provides an immediate connection with a real time response. It is due to the mounting pressure for immediate response that has driven everyone who may at any time be away from their office to carry a mobile phone. The mobile telephone however has its downsides, for example how many times do you find yourself in an area with no coverage or call someone on their mobile and not get an answer?

The telephone in the office is always reliable and inevitably your backup to your mobile phone “…for urgent enquires please call my office on…”.

The telephone today is used for enquiries requiring an immediate answer therefore effective use of the phone is mission critical if you are not to lose your customers to a competitor. If you are selling a product and they cannot find out if product X has feature Y they will find your competitor and ask the same of them, the result being that a sale is lost. After sales care is just as important if you have a customer with one of your products that has a problem and they can not get an answer from you when they call, you can expect no repeat business from them especially if this is their first experience of your level of customer support.

When a customer calls you for whatever reason they expect an immediate answer to their enquiry. It is therefore extremely important that you handle the call efficiently. There are a number of problems that you need to overcome to do this. The first is to know who is calling so you can have any relevant information about the customer available. You may know this from their Caller ID however you can not know what the enquiry is regarding and this presents another problem. You must answer the call quickly and find out what the caller needs from your organisation. However, statistically more than 70% of calls can not be handled at the first point of contact and need to be held for more than 45 seconds before being connected*, so the chances are that you are going to hold the caller while you find someone able to help. If you dump the call into a telephonic abyss of silence callers have been shown to hang up typically within 45 seconds so you will lose the call. With a competitive commercial market in today’s business environment losing calls is something which is vital to avoid. The solution to these logistical problems is to provide music on hold on your business telephone system as this will reassure the caller that they have not been cut off and to keep them on the line while you try to find someone to help. This may be a member of staff on their mobile but due to the foibles of mobile phones this may not be successful, for example if they are in an area of poor coverage or have their phone switched off because they are with a client. For guaranteed availability and speed of response it is better to transfer the call to someone in the office where at all possible.

Until we have a technology as reliable and robust as the telephone it will remain a mission critical part of today’s successful modern business.

*Source: Network Magazine December 2006

Paul White

 

http://www.phonemusiconhold.com

How to Prepare for Trade Shows

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Most companies, even small businesses, have occasion to attend a trade or industry show. Ordinarily, these shows and conventions are held in very appealing locations. For that reason they are a popular event among sales staff. Many reps view them as a good excuse for a beach trip during winter or to catch the latest Vegas show. However, smart small business owners understand the real reasons which make them an important component of any marketing plan.

Attendance at trade shows provides multiple benefits. The ability to sell to a large group of prospects in one place is the obvious one. Lesser understood is the importance of networking with peers and competitors. Valuable competitive intelligence can be gleaned through casual conversations with competitors and vendors servicing multiple parties in the same space. This intelligence can assist your market analysis and product pricing decisions. Do not ignore this valuable aspect of trade show attendance.

It is important to have an attractive and eye catching booth. There is intense competition at larger shows for the attention of the crowds. Using color in everything from your business cards to your poster printing is important. A monochromatic booth and associated sales copy will typically just gather dust. Poster printing allows for deployment of posters in a wide area around the show driving more traffic to your booth.

Your sales reps need to be in a particular sales mode during trade shows. They need to understand that their prospects, much as themselves, view the event as a quasi vacation. Prospects are not in a mind frame to be bombarded with detailed spreadsheets and volumes of information. That can come later. At the trade show it is best to stay within the psychology of the attendees and make interacting with your booth fun. The many leads generated can be followed up with a more detailed sales effort.

It is almost assumed today that each exhibitor has some form of promotional item to hand out to the crowds. There are several things to consider when selecting your items. You want to pick something durable. The longer it is around, the more eyeballs that see it. Color is important as well. Make the item useful to those in your industry as opposed to a generic cheap gadget. A shoddy item does not speak well of the company distributing it.

It is very important to follow up after the event. Most often, only initial discussions occur at the actual show. The sales process only really begins once the booth is packed up and shipped home. Many sales reps let all the business cards collected just sit in a drawer. This represents a complete waste of your marketing dollars. Ensure all attendees have a plan for post show follow up.

Trade shows are both fun and productive. However, it is necessary to ensure your staff remains focus and follows a predetermined plan. Take advantage of both the selling and networking opportunities. A smart trade show strategy will provide for significant ROI on the significant expenses attendance incurs.

For comments and inquiries about the article visit: Poster Printing  

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Before you think about your printing quotes, decide first what your ads are going to contain. Sometimes, all is well in the presentation and all the technical aspects of your advertisement. But one thing is lacking, the implementation of the words that the ads contain fall short.

The print medium may be effective when it comes to marketing. But you still have to consider a lot of factors before you can come up with the likes. It is not that easy. Not only because you’ve got competitive printing quotes and you can afford the service of the best printing company that it will lead to your own success.

This is not the case with advertising. This is the world where you will think through things for other’s sake more than your own. And each process must be accompanied by a real desire to advance through the competition.

As an advertiser, you must be vigilant as to what your competitors have come up before you. You can either pattern yours on those or you stay very far away from their styles. It is your choice. Whatever you do, you must remember to put importance in what you write. The words on your print ads count. So be very careful in coming up with the right tag lines in order for you to sell.

1. Start with an attention-grabbing headline. This will make people aware the instant they see your ad what your ad is really all about. This will make them decide if they want to continue reading the rest of your tool or just drop it all out because it doesn’t interest them.

2. Descriptions are good. If your ad contains too many vague or even technical words, descriptions will help you to be understood by your target audience. If you want higher responses, then tell your target market what you really want to say as clear as possible.

3. Highlight on the things that will draw people’s attention on to your ads. You can use bold letters in order to be specific about this. For example, you highlight on the word sale. But that word must be surrounded with descriptions. You can’t fool people by highlighting the sale word without giving further information about the said event.

4. Stating the price also works most of the time for print ads. You need all the convincing powers that you can master on this one. So you must be transparent even with the price concern. This way, people can easily decide on whether they can afford what you are offering or not.

Writing effective ad copies requires talent and passion. But more so, it requires the understanding of who do you want to please and who is going to read the ads in the end. As a business owner, you are not expected to know it all. You can get the services of professionals for this task.

Having your printing quotes done while you have a clearer view of what you want your ads to contain will make the process less complicated. You will serve what the people want from you and you’ll stand better chances with the competition that you are in.

printing quotes provides clients an estimated prices on your print jobs. More on this topic can be found at Color Printing Wholesale

 

Tips on Saving Money As A Small Business

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Many small business owners work very hard, especially in the beginning years, to get their company in the green. Both traditional and Internet based companies need the same thing, they need to improve profits and cut back on expenses. It's not always easy to boost your profits just because, but you can save on your costs. Plenty of companies are seeing how they can spend less and in that way, they earn more.

Companies with very little upfront costs are more likely to become successful more quickly than those who go all out, buying the best stuff and equipment. Even if you've been funded very well for your business, that doesn't always mean you should spend every dollar. Saving money for those lean months should be a part of your plan.

Necessity Verses Want

When you start a small business, you start by thinking big. You envision what your company will look like, how it will run. You want the best. You might budget for the best technical equipment, a hundred employees, and enough office space in a high-rise building.

If you take a moment to think about it, many successful businesses did not start out with fancy, plush offices. Dell started with two men working out of a garage, building computers. Most companies start small, some starting out of a home and building up.

A business isn't about fancy equipment and a corner office. A business is about helping your customers get what they want. If you can do this from your kitchen table, then that's all you need, for now, and then, if you still want the plush office, plan for it, in the future when you've become successful.

Shop Smart

When you're buying equipment, you want the best quality product, but you also want a real deal. You don't want to expend your budget on high cost equipment right from the get go. Think about what you want to buy. Do you really need today's latest model of computer and phone equipment? Will last year's models do just as well?

Negotiate prices where you can. This doesn't mean on just products and equipment. The services you use, like your phone or Internet services, can be negotiated. Ask about discounts if you buy in bulk or paying months in advance. You can get great deals if you offer to buy up front, instead of later down the road.

Buy used, where possible. A desk at a used furniture store will cost half of what a new one would, and can work just as well. Substitute where you can with used or reconditioned equipment. A spare room or your garage can make for storage space that you won't have to pay extra for.

Work out what you really, really need for your business. Maybe you don't plan on making many faxes, why buy a fancy office fax when an online service would do? Maybe you don't need the 10 connected phone lines just yet. Check where you can to get good deals on only what you really do need for your business to function.

Employees or Independent Contractors

Part of growing as a new business is about bringing on others to help you do the work. You can't grow and still run your business as a one-man band. You eventually hire others to be able to produce more work, and get more income.

However, many people misjudge what they need, exactly. Some just don't know how to hire the right person. If you hire someone who is under qualified, just because they cost less, you might be paying more out than you are getting back. Each employee should somehow improve production and benefit you so that you make more money.

There are ways to save money by hiring employees to do the right jobs for you. Think of the jobs that it would be easy to replicate. Perhaps returning client phone calls with quotes, or researching new vendors is something that takes up your time. You could spend less time on little tasks and spend more time on the things that actually make you money, like sales. You could also hire on a sales team that will help you produce more sales.

There are other alternatives as well than to hiring employees right off. Many small businesses are now opting to hire independent contractors. These professionals might cost slightly higher, but they get the job done right, and well. You can hire them for more complicated tasks, like accounting or sales. They might cost more per hour, but they'll save you tons of money. You pay only for what work they complete.

You can also hire employees or independent contractors to work from home. People who work from home will save you loads of money on additional electric, internet, phone, computers, office space and much more. At home workers also are often paid on production. You can save hundreds of dollars on the cost of an employee if you let him or her work from home.

Borrow From Other Companies

Combine your small business with that of another. Sublease equipment, the other half of the office space, whatever you want to split the cost of. It helps out when you can connect and work as partners in the beginning.

If you're going to try it this way, it is best that you get it in writing from the get go about who is to pay what and when and how.

You could also borrow equipment. Like the fax machine you didn't really need. Suddenly for one client you are working with, they want you to fax some things over and it would be easier for you to use a fax machine. You can borrow from another company, then exchange the favor later; perhaps they can use your services.

These aren't the only ways to save money in your early years. As long as you keep your goals in view, and understand that it's the bottom line that counts, you'll realize that there are so many things you can probably let go of. Planning ahead and knowing where to save money can really help you in the long run in making your business successful.

Metroispeed.com is a proven leader in providing fast, secure and reliable internet fax solutions. Visit them online for an affordable solution that will save your business money.
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Are you ready for the recession? Here's how you can turn it into an opportunity to survive and thrive: set up your own online business and create an extra stream of income.

Starting a new online business does not mean that you have to give up your current job. You can set it up doing extra work in your evenings and weekends and keep your income from your current job while the income from your new business grows.

So what do you need to do to maximise the chances of success of your new business?

Find something that you're either good at or passionate about. Then you need to research and plan properly.

Here are 8 questions - answer them in full for your situation and you'll have the basis of a sound plan for your business:

1. What are your skills?

Can you teach? Can you write? Can you sell? Are you technically proficient?

2. What do people want to buy? In a recession.

Luxuries and frivolous things are not going to be at the top of people's shopping lists if they are struggling with the effects of recession. Necessities are.

3. Is there a market?

Is there a demand for it? How much would people be prepared to pay for it? What will affect demand for it (e.g. weather, strikes, competition) and how? How much competition is there? How much is your competition charging?

4. What will the process be?

How are you going to make it? How are you going to market and sell it? How are you going to deliver it? How will people pay you?

5. What are the dependencies?

Do you need premises - if so what type? Do you need outside suppliers - if so for which parts? Do you need licences - if so what licences? Do you need special equipment? Do you need staff?

6. What are the costs?

Premises, raw materials, suppliers, marketing, delivery, license costs, staff costs, lawyers and accountants, day-to-day operational expenses.

7. How much money can you make?

How much can you sell it for? What sales volumes do you think you can achieve? What sales channels will you use? How will you promote it?

8. Do you have sufficient funds?

What are the start-up costs? What are your marketing and promotion costs? How long before you can break even? Where is the funding going to come from?

It doesn't matter what type of business you're thinking of, going through that checklist is a good way to make sure you've got most things covered.

Use the answers to those questions to create your business plan.

And here's some good news: if you start an online business many of the items above won't apply.

With an online, affiliate marketing business, for example, your start up costs would be negligible, your delivery and logistics costs zero, you would have no need for special equipment or premises and no need for separate outside suppliers.

But you still need to develop a plan!

It's important to remember that, whether your business is online or off-line, it's still a business.

Don't be taken in by all the promises of easy money online. It simply isn't the case - if it was everyone would be doing it!

But it IS possible to make good money online - as long as you treat it like a real business.

There are lots of resources available to help you with developing and promoting your online business - just make sure you pick top quality ones.

And run as fast as you can from anyone who promises that you can be making thousands of dollars each month for little or no work.


 I grew up in Zimbabwe and now live in Hong Kong. My blog is written for people running an online home business and provides tips, support and resources through the articles I post each week. For more information visit: http://www.wealthydragon.com/blog

Focus on the Message for Marketing Success

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When marketing campaigns fail, the first place most marketers look to blame is the marketing medium: “We should have known that people don’t listen to the radio anymore.” But often, the medium isn’t the problem – it’s the message. If you don’t create a message that gets people excited or that speaks directly to them, it doesn’t matter what medium it’s in, it’s going to fail.

Here are some reasons why marketing campaigns fail and what to do so that you don’t make these mistakes:

1. People saw your ad but didn’t care about the message. This means that your medium is obviously grabbing people’s attention; it’s just what happens after you get that attention. If your message isn’t motivating people to take action, include calls to action such as “Visit our Web site” or “Call us now for a free quote.” Use commanding language in your color flyer printing pieces – tell the readers or listeners what they must do so they feel compelled to do it. Adding a time stamp can help here – create a sense of urgency by telling them your sale ends Saturday so they must contact you now.

Also, be sure you didn’t give them irrelevant information. Talk about what people care about – how your product will benefit them. Leave all the features and other “small print” items and details for when they come in to your store to buy the product. That’s when they’ll want that information. Don’t be afraid to leave “white space,” or space that isn’t filled with text or photos in your color flyer printing pieces. You don’t want to accidentally mask your message with a stream of other words that don’t add value to your main message

2. A predictable ad. People get bored pretty quickly. If they’ve seen your previous ads and your new one looks just like the old ones, they won’t even pay attention to it or notice it. Now, that’s not to say you can’t keep the same core message such as “We’ve got the lowest prices in town,” but if you use the same promotional flyers with the same characters in the same location each time, when people see a new promotional flyer, they won’t bother to read it because they feel they already know what they’re going to read. The fix: hire a new copywriter. Seriously. Or, brainstorm with your writer to come up with some different scenarios or fresh wording. You can still use flyer printing, and if your message has been changed with stronger words or imagery, people will pay attention.

3. Your message is unclear. Don’t sacrifice clarity for creativity. Although it’s important to be creative, if you use a play on words that most people don’t understand no one is going to get your message and your creativity will be wasted anyway. A flyer printing piece that has great photos and cool fonts won’t mean anything if people don’t understand the message.

4. Don’t pull your marketing campaign too early. You need to give your campaign adequate time for consumers to digest your message multiple times and then to take action. If you sell a product that most people buy once a week, you need to run your advertising longer than a week to give people the opportunity to respond. If you sell something that people buy only a few times a year, like oil filters, you need to keep your ads in rotation for about a year to give people enough time to actually buy your product. Don’t conclude that your marketing campaign isn’t working until you’ve given it the same amount of cycle time that your product has.

Visit these pages for more information flyer printing, color flyer printing and promotional flyers.

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7 Tips For An Effective Landing Page

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A landing page is the first page the web user arrives at using a specific URL, or clicking a link in an email or at another site. They are popular because they are more effective at accomplishing their purpose than standard pages. However, there are certain characteristics that effective landing pages have in common - here are seven of those characteristics.

1. The landing page should have only one objective. The objective can be for the reader to buy a product, sign up for a newsletter or to click on an active link to go to another page. The action can be anything that you want. The key is there is only one thing you are asking the reader to do. There is no confusion for the reader - they either take the action or they don't.

2. The landing page copy should target a specific audience. One of the ground rules of all effective marketing and copywriting is know your target audience. This may mean you need different landing pages to appeal to different target audiences. That's OK. Each landing page can speak to its individual target audience. For example, you may offer a coaching program that is designed for women of all ages but the benefits of your program to a woman who is 30 may need to be presented differently than to an audience of women who are 50.

3. Create a compelling headline. Since you only have 7-10 seconds to capture your reader's attention, your headline needs to immediately grab the reader. You may need to try a couple of different headlines before finding one that keeps the reader on the page.

4. Keep the page simple and easy to read. Don't distract your reader with too many fancy graphics and moving objects. Make sure the layout of the page is not confusing. Visitors should know exactly where they should read and what they should do. A single column seems to work best as it keeps the reader going down the page. Including an audio or video message on the page has been proven to increase conversion rates. Don't include any links not related specifically to the action you want your visitor to take.

5. Place your most critical information "above the fold" - that space on the page that is seen before you have to scroll down. This is where you are conveying the heart of your message. Whether audio, video or the written word, above the fold is the first place visitors will look to determine if your message is of interest.

6. Clearly state the benefits of your offer. Use sub-heads and bullets to highlight the benefits of what you are offering. Even if you want the reader to click on a link to another page, tell them what the benefit will be as a result of moving to the next page. If you have a testimonial that fits in with the benefits - use it.

7. The action you want the reader to take should stand out from the rest of the page. If you want the reader to buy your eBook, a large button saying "Click Here to Buy This eBook" leaves no doubt what the reader should do. Don't be shy about making it obvious what you want the reader to do. Everyone is in such a hurry these days, the easier you make it for your visitor, the happier they will be.

So how do you know if your landing page is effective? Review your web statistics and determine your conversion rate - the percentage of your visitors who are taking the action you want them to take. Depending upon who you ask, the average conversion rate is about 3.5%. However, highly optimized sites can achieve rates between 50% and 80%.

These 7 tips are just the basic steps of an effective landing page. More advanced strategies for maximizing landing pages include using popovers, popunders and optimizing keywords, among other tactics. Use these tips to create a landing page or evaluate your current landing pages.

Nancy D Waring, Internet Communication Strategist and owner of OnPoint Communication Solutions, assists coaches and other service professionals who are not internet experts more effectively manage their online marketing so they can spend more time on their business. For more information about solutions to expand your business using the web, pick up her special report at http://www.onpointcommunicationsolutions.com 

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